
THERE IS REAL TAKE-HOME VALUE IN THESE PAGES.
IF I WERE YOU, THAT'S THE FIRST THING I WOULD WANT YOU TO KNOW.​
I’m fully aware that the last thing you need is another author with a big ego regurgitating triumphs that have no bearing on the real-world struggles in your business. There are umpteen ka-trillion books on the market that are full of theory and research BUT haven’t been battle-tested.
This book is not one of them!
I would want you to know that my time and effort in reading this book will be rewarded with practical strategies and tactics that will improve my business and in turn, my life. Throughout this book, you will be provided with how-to usefulness.
Look Bucko, this book is for you if you've been thinkin' any of these thoughts:
You’re looking to start your own business.
You have a business but are unsatisfied or ungratified.
You’re open to new ideas to solve old and nagging frustrations.
Being an employer isn’t wonderful for you and your employees.
Your product or service requires an upgrade.
Your competitors are closing the gap.
You find you’re debilitated by constipated decision making.
You could use a new perspective on the importance of growth.
You believe that you could improve your overall enjoyment of being a business owner.
You’re going to learn how to create the extraordinary for your employees first and then your customers. You’ll be given proven tools that are effective, simple, and fun. And you will learn through entertaining stories how to clearly establish your brand or product as the category leader…putting vast distance between you and your competitors, even making them irrelevant.
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Where did this wisdom come from? It’s old-fashioned horse sense picked up riding the entrepreneurial trail.
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It's the invaluable experience earned from four different business startups. But what the heck is horse sense? Regardless of what you might think, a horse has a keen sense of its surroundings. This is an old Western term, and it captures a horse’s ability to alert one to changing conditions. The overriding goal of this book is to share the simple wisdom and lessons learned along that wonderful trail.​
ABOUT THE BOOK
You know, there is a growing concern with the swell of the private equity world. While the growing number of firms and their function serve a purpose, the pendulum has swung concerningly from people to profit with the almighty EBITDA ruling the world.
One of the key drivers for writing this book is the conviction that a business is meant to do so much more than just generate profit. Perhaps the pendulum should swing back more toward maximizing the benefits for the business’ employees. This book reinforces the concept that if you altruistically reinforce the people with the profit, all inherit finances will take care of themselves.
SO, SADDLE AND GEAR UP, PUT YOUR CHAPS AND SPURS ON CAUSE Y'ALL ARE IN FOR AN EDUCATIONAL, ENTERTAINING, AND FUN RIDE!